New to Unibet? Place your first bet and get a tasty £50 welcome bonus!

Who are Unibet?

Unibet is a globally recognised brand that competes with top-ranked bookmakers such as Bet365 and Ladbrokes. Throughout its 20 years of uninterrupted service, the company has never been involved in a single controversy, something we cannot say about most operators. Their close to perfect track record has rightfully earned them an unshakeable reputation as a reliable and trustworthy bookmaker.

Unibet is one of those bookies that likes to give back to sports. The company has sponsored a number of clubs and events. For example, they are official partners of Aston Villa, Middleborough, Preston North End, chess world champion Magnus Carlsen and are the main sponsors of the prestigious horse racing event Investec Derby.

How to set up an account and claim your welcome bonus

Opening a new account at Unibet is easy and only requires an email confirmation from you. To simplify the process, here are the steps:

1. Visit

2. Click on the ‘Join’ button in the top-right corner.

3. Provide your name and date of birth.

4. Type in your address and telephone number.

5. Select a welcome package (4 available) and click ‘Register’.

Note: Unibet may ask for verification of your identity and address during registration or upon first withdrawal, so it would be handy to have your passport, national ID card, utility bill or bank statement ready.

Unibet Promotions

Bettors of all experience – from the newbie to the betting veteran – will find Unibet an equally pleasing platform. The company has a revered policy of giving away promotions that reward both new users and long-time customers.

To give you a rough idea of what they are about, here is a selection of their latest active promotions:

1. Welcome Packages – New users can choose from 4 welcome packages and claim up to £200 in free incentives.

2. Money-Back on First Lost Bet – New users will be refunded £10 if their first bet losses.

3. Game of Champions – Unibet offers weekly football match predictions for punters with a chance to win up to £25,000! Participation is free of charge.

4. Champions League Free Bets – Every £10 bet placed with the Bet Builder tool and on during every stage of the Champions League gets bettors a £5 live free bet.

5. £1000 prize on US sports – Every bet of £5 or more on NHL, MLB, NBA and US tennis, gets you in contention for the £1000 prize.

6.  Uniboost – Punters can boost their bets on horse racing by using the Uniboost button. The offer is available three times daily.

7. Daily Drops – Every spin with a minimum bet of £0.50 gets a chance to win 5000 times the amount of the bet!

8. Poker Refer a Friend – Tell your friend about Unibet Poker and you will receive £20 cash. Every account is limited to 15 referrals max – that’s £300 absolutely free.

How Unibet started

Unibet started as a betting advice provider in 1997. They were the first to launch an online betting platform soon after. The tick of the new century saw the company undergoing several important expansions, including the acquisition of competitors in the online space such as Betchoice and Stan James. By 2004, Unibet’s quality of products had already begun to cause a stir in the industry and, in 2007, Unibet won its first of three successive major awards – for Best Online Betting Company. By then, they had already earned a loyal following of over 300,000 customers. Fast-forward to today and Unibet continues to be one of the big boys with over 1.5 million active users and offices in a dozen locations around the world.

Website Usability

  • Simple and pleasing design
  • Easy to use
  • Many useful features
  • Personalisation option

When the online platform of Unibet saw the day of light, there was no competition. As such it offered products that fulfilled all the necessities and comforts to bettors. This continues to be the case today.

One thing that stands out is the Unibet TV section. It’s a natural progression to the company’s first service – betting advice over the telephone. Apart from many free-to-watch events, you would be pleased to find analysis of performances and other little gems to support your bets.

Punters who prefer to cover all angles before placing a bet can also scoop on resources from the Unibet blog and statistics provided by an independent data analysis company.

The site also has a mobile version, so you would find your betting needs met even if you are on the go.  

Sports Markets Coverage

The Unibet sportsbook section was the driving force behind Unibet’s award scoops between 2007 and ’09. The platform has only improved further over the years and is, at present, considered by many to be the cream of the crop.

Lovers of football, for example, can juggle their bets between major football leagues, including Nordic leagues, and second- and third-rate leagues depending on their tastes and knowledge. And while the depth is satisfying enough, the variety of markets is what really captures the attention. Apart from the conventional betting markets found on every bookie’s list, Unibet also opens the door to less widespread sports like Pesapallo and Trotting, and non-sports markets like politics and TV. Recently, they have also added a 24/7 service on virtual sports too. And, yes, a bit late than others, but it certainly shows their commitment to growth. Unibet is often the preferred bookie by younger bettors, who boast familiarity with the eSport scene. There is a good deal of daily/weekly events to choose from, including CS: GO, League of Legends, Starcraft 2, Overwatch and Rainbow 6.

Unibet Features

Live Streaming – Unibet offers an integrated live streaming service that shows hundreds of events every month. Some events are free to watch on the Unibet TV channel!

Cash Out – The Cash Out live-betting tool is a hallmark of a good bookie. Customers can use it to have more control over their bets in real-time. For example, they can use Cash Out to secure a win early or to avoid a loss by pulling out at any point during a game.

Bet Builder – This tool allows bettors to use their imagination and come up with any type of bet that is not already offered by Unibet. Use this tool to compile complex bets that may involve multiple markets, and then approach Unibet to get a single coefficient.

In-Play – At Unibet, all in-play bettors benefit from a fully-stocked, insight-rich statistical platform. The numbers are accurate and come from an independent data analytics provider.

Mobile betting – For quick and easy bets on the go, punters can always download one of Unibet’s apps and play on the Android or iPhone device.

In-Play Betting

According to a GamblingData report, in-play is replacing pre-match as the preferred choice for online bettors. Unibet has taken note of this progression and, as a result, their in-play platform accommodates the full range of modern betting tastes. If you are an intuitive decision-maker, you’d be pleased to find out that most bets are simply 2 or 3 clicks away, so you won’t waste too much time with your bets. For punters who prefer to mull over their betting decision, there is a rich reservoir of statistical data to draw insights from.

The coverage of the Unibet in-play platform is very satisfying with enough events to keep your busy every day. All big sports, as well as many less popular ones, are available for betting. Whether you want to bet on ‘first to score’, ‘yellow cards’ or ‘number of corners’, you won’t be disappointed; it’s all there!

Unibet Odds

Unibet is wide and tall enough space to encompass both good and bad odds. Generally, the odds they offer are above the market average value, but, of course, if you spend some time looking for the right odds on Unibet, you’d most certainly find them. Unibet has especially good odds on some football events and regularly guarantees that it will pay out the best odds on selected horse races.

Some of their markets are also the only available options on the market, so won’t find a better option out there, regardless of odds given, which we must say is not bad too.

Overall, if you are big spender, you might want to spend some time looking through a host of bookies to find the best odds. However, if you just want to have a good time and still be profitable, Unibet is never the wrong choice.

Casino and Poker

Unibet’s partnership with over 20 software providers has produced a satisfying variety of games. Under games in the casino section, you will find some popular names as well as lesser-known ones  – all with good graphics and sounds effects. If that’s not your thing, you can always enjoy the scratch cards or slot machines, which have progressive jackpots that really make your head spin. Alternatively, there’s always the thrill of playing blackjack, roulette and baccarat in the live casino, where you will be in the company of real dealers.

Poker has not been overlooked by Unibet too. It’s a popular section of the website with many tutorials and tips available if you are a new player as well as many tasty promotions.

To cap it, users of the Unibet casino can enjoy a good variety of games, seamless user experience and all other good perks that a good casino can offer. All the more impressive is that Unibet casino’s negative reviews are relatively sparse in comparison to their competitors. And that’s definitely a great sign of quality.

Deposits and Withdrawal

Another place where Unibet does not fail to provide options is with their payment methods. Apart from the common ones like PayPal, credit and debit cards, Skrill, Neteller, PayPal, PaySafeCard, and bank wires, options such as Trustly, Interac, ecoPayz and Swish are also available.

Withdrawals are a simple as deposits. At £50,000, limits are also quite high, but if you deem that insufficient, you can always opt to renegotiate the caps with Unibet, who remain open to such an option.

For most withdrawals, it is relatively quick to get your money – within 12 hours. Bank wires, debit, and credit card withdrawals, however, require a bit more waiting time. There’s only one weak point, and it is PaySafeCard. It is the only method with a withdrawal fee of 3% and that is not offered as a withdrawal option. Everything else is top-notch.

Security and Licences

Prior to placing a bet online, it is always a good practice to do a quick search about the bookmaker to see if they are safe to use. Unibet is a large betting company with big mileage in the industry. So, it’s fair to say that if they were unsafe, it would have been public knowledge by now. It’s also encouraging to know that they have never been involved in major controversies like some other bookmakers. With security like 128-bit encryption, firewalls and offline servers that’s hardly a surprise.

They are also regulated by a host of official entities such as the UK Gambling Commission, Malta Gambling Authority, ARJEL, the French gambling authority. In addition, they are also active in promoting responsible gambling and are a member of the Independent Betting Adjudication Service, ESSA, RGA, and IBIA.

General Information

Company: Kindred Group PLC

Owner: Henrik Tjanrnstrom

Headquarters: Malta

Customer Care

Working Hours: 24/7

Channels: Email, Live Chat, Account Message

Supported Languages: English, Czech, Dannish, Finnish, French, Greek, Hungarian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Sweden, Croatian

Contact details:


Min.Bet:  £1.00

Bet Limits: Rules Apply

Odds: Above-average odds


Services – In-Play, Cash Out, Live Streaming

Restricted countries: Afghanistan, Algeria, Angola, Botswana, Brazil, Bulgaria, China, Colombia, Costa Rico, Czech, Egypt, France, Ghana, Greece, Libya, Mexico, Mongolia, Netherlands, Pakistan, Philippines, Portugal, Romania, Russia, Samoa, Slovenia, Somalia, South Korea, Spain, Sudan, Switzerland, Tunisia, Turkey, USA, Uzbekistan, Zimbabwe. 

Supported Platforms: PC, tablet, mobile

Mobile App: Yes

Common misspellings: unitbet, uniber, umibet, unnibet, unibt

Alexa Global Rank: 136,000

Markets Covered

American Football, Athletics, Badminton, Basketball, Beach Soccer, Beach Volleyball, Boxing, Chess, Cricket, Cycling, Darts, Entertainment, Football, Formula 1, Futsal, Gold, Greyhounds, Handball, Horse Racing, Ice Hockey, Lifestyle, MMA, Moto GP, Netball, Politics, Rugby, Snooker, Speedway, Surfing, TV, Table Tennis, Tennis, US Sports, Volleyball, Water Polo, Baseball.