Try one of the most rewarding bookmakers, Ladbrokes, and claim a bonus of £20!

Who are Ladbrokes?

We are not twisting words when we say that the Ladbrokes name is synonymous with gambling. They are the oldest bookmaker! You don’t need to be a regular bettor to have registered in your periphery vision the red and white signs above entrances to red brick buildings all around the UK and Ireland, among other countries. With over 4200 Ladbrokes betting shops scattered over many places around the world, it is no surprise that this brand name often pops up first on everyone’s lips when they are kindly asked to list out the biggest bookmakers.

As big the history of this bookmaker is, their reputation is secured in their continuous effort to provide the best and most enjoyable betting service out there. Trying them out is a must for anyone who enjoys the betting game.

How to set up an account and claim your welcome bonus

Registration at Ladbrokes takes a few minutes at most. All you need to have ready is your basic personal information ready. Here’s how to do it:

1) Visit

2) Click on the ‘Join Here’ button located in the top-right corner of the screen.

3) Provide your e-mail and type in your username and password

4) Fill in your basic information and click ‘Create account’

5) Verify your account and claim your free bet!

Once you have signed in, you will be asked to make a deposit and choose a welcome package. Ladbrokes offers any new user the chance to win a free bet worth £20 upon making a minimum deposit of  £5 at odds bigger than 1.5. This is your chance to test the waters with a top bookie! If you follow football closely and have a solid understanding of the game, your chances of making a hefty profit will be great!


Ladbrokes is one of the top bookies to go to not only for the starting sweeteners but for the regular giveaways and prizes on offer. The bookmaker has a policy of spicing up their customers’ experience by regularly providing attractive promotions. Let’s have a look at the latest promotions they offer on their website:

1) Daily Odds boost – Ladbrokes offer a very useful feature that can increase the payouts of a bet. ‘Odds boost’ is available to use on any event of a selected market once a day. However, this option is only available for cash bets, and there are some other limitations, such as they are applicable to only one market and the stake limits are only £50.

2) £1 Free Bet – You get a £1 free bet every weekend!

3) Win £100 – Ladbrokes offers a chance to win £100 for free. You can do so by guessing the scores of three football games selected by Ladbrokes. If you get all three, you get the big prize. If you guess two scores, you receive a £5 free bet, and for one – £1 free bet.

4) Acca boost – Ladbrokes allows for increased accumulators returns with a combination of features, including odds boost, acca tracking and a free bet back (money back worth up to £10)

5) Casino £50 Welcome Bonus – Stake £10 and get your £50 welcome bonus!

How it started

Ladbrokes is the oldest bookmaker. It was founded by a couple of chaps named Messrs Schwind and Pennington in the village of Ladbroke in 1886 in a bid to provide a betting service on horse racing to an elite clientele. Until 1963, ownership of Ladbrokes swapped hands multiple times, with new owners bringing in new business models which extended out to new betting markets and even non-gambling ventures. It was about that time when the big expansion for Ladbrokes began to occur, with the bookmaker venturing to offer odds on football and opening betting shops in droves all around England and elsewhere. Although not the pioneers, Ladbrokes were in the driving seat of the transition of the betting world onto the net, launching their website in as early as 2000.

Over 130 years since its foundation, Ladbrokes has grown far beyond its humble bookmaking roots to become one of the largest and most multi-faceted companies in the world.

Website Usability

  • Intuitive navigation
  • Appealing design
  • Good structure
  • Fast loading speed

Ladbrokes have managed to squeeze in a plethora of features without having it look cluttered and that is commendable. The website is structured in such a way as to aid intuitive navigation. The menu on the left-hand side offers all the available markets, while odds for upcoming fixtures and races are shown clearly on the homepage. The user panel is logical and provides an experience that is devoid of any annoying bugs.

As any other bookie website, Ladbrokes’ has also had to undergo several ‘in-progress’ stages to reach its current potential. And, there are no two ways about it, the finished piece is one of the top sites in the industry right now. But, for a company of Ladbroke’s size and revenue, that’s hardly a surprise.

Sports Markets Coverage

Ladbrokes’s sportsbook is somewhat of a ‘wager heaven’. There are so many options to choose from that punters would seldom get bored betting there. Interestingly, apart from the biggest markets, you can bet on sports events happening on the other side of the world, like sports in Japan, Mexico Korea and elsewhere. Most major sports have enough depth to keep punters interested and busy all the time, but there are also less popular markets such as handball, speedway, darts, futsal and esports to explore, just to name a few.

Punters who are really living the betting life can also wager on non-sports events, like movies, TV shows, politics, music, finance, and other interesting markets.

Overall, Ladbrokes’s reputation as one of the biggest bookmakers is well served by the diversity and depth of their sportsbook. The platform is designed to cater to the needs and interests of bettors of all levels of experience and all ages above 18.

Ladbrokes Features

Bet Exchange – this feature is unique. It basically allows you to become a bookmaker yourself. You can posts bets, which other users can bet on. Ladbroke charges a small commission of 5%.

Match Live – The match live feature offers all the information you need to make an informed bet. You can follow the live action, with the aid of a short textual commentary, on the virtual pitch on the left side of the screen and see all the statistics on the right side.

Live Streaming – Ladbrokes are licenced to give their customers a quality steaming service, both on their website and on their app, called The Grid. Once a bet is made on an event, in either racing, football, basketball, tennis and more, you get full access to their streaming service.

Bet Tracker – This feature is exclusive for bets made at the offline Ladbrokes premises. You can track your bet online and check its outcome.

Cash Out – As with other bookmakers, the Cash Out feature is available. Punters can use it to save a losing bet or secure a win at any point during a game.

Bet Builder – Punters can edit their and other users’ bets easily.

Football/Race Buddy – This feature provides a set of filters that allow you to pinpoint who you should bet on if you are not sure. For example, you can use the filter to learn which horse has won the previous race and the quality of the jockey riding it.

In-Play Betting

At Ladbrokes, in-play betting is a popular choice for football games. With close to 100 games a day to choose from, you are hardly limited in your betting options. The platform has come a long way since first being introduced, with many new chunks added to it over the years. At present, it is up there with the best. Just place your bet on any team from most first, second and third leagues in Europe and Asia and keep a close eye on the match-day action and use all the available website tools to manage your bet in real-time and secure a big win!

Kudos to Ladbrokes for what they have done with their in-play platform. They have designed product equally capable of accommodating both beginners and experienced punters. Give it a go and see for yourself!

Deposit and Withdrawal

For a bookmaker of Ladbrokes’ size, it’s hardly a surprise that their customers can take advantage of the full range of deposit and withdrawal methods in existence. For example, punters can deposit via credit and debit cards, Skrill, bank wire, PayPal, Neteller, PaysafeCard, or in cash at any Ladbroke shop location. Deposits are free of charge and are instantaneous regardless of method used – except bank wires, which can take up to 5 business days.

Getting your winnings credited to your account is also a straightforward and time-saving process. At most, it can take up to 2 days to get your hands on your winnings. The minimum amount for withdrawals is £10.


Ladbrokes is aware that the majority of its customers are committed to betting on football and horse racing and take steps to accommodate their interests in the best ways possible. Because of this, odds on football, horse racing and greyhound racing promise great returns – among the best out there. And while it is true that better odds for other betting markets are given by other bookmakers, Ladbrokes applies its promotions strategy carefully and to a great effect by giving out appealing daily odds boosts and offering great value with their ‘betting exchange’ program.

As a result, Ladbrokes occupy a niche in the market as the bookmaker that offers punters an attractive amalgam of potential for high returns and uniquely enjoyable betting experience that invites them to return.


Ladbrokes have used the same thoughtful approach in the creation of their casino section. Microgaming’s Viper software is the engine that propels the whole thing forward. As a result, games run like a clockwork, both in terms of security and user experience, and have their own unique and attractive graphics.  And yet, this user experience is just part of the package completed by one of the best free bet programs on the market.

Ladbrokes works nonstop to pump up their casino games count. At present, punters have enough variety to get lost and keep themselves entertained for hours at a time. And yes, 550+ games might still sound like Ladbrokes are behind Bet365 or BetVictor for example, they constantly add new interesting games almost every month.

Alternatively, those who love the feel of the real deal can opt to play games like poker, baccarat, and blackjack with real dealers. This brings a new exciting element onto the table. If banter is what ups your game, you’d be in good hands with Ladbrokes Live Casino.

Security and Licences

All good so far, but is it safe to bet on Ladbrokes? You bet. The company has a solid reputation for being trustworthy and is at the forefront of security innovations. Their website is powered by propriety software, which uses encryption to protect customer data and offers a number of security perks to users. Ladbrokes respond to the UK Gambling Commission and The Licencing Authority of Gibraltar and operate strictly under their guidelines.

In addition, Ladbrokes is on the front lines in dealing with industry-wide issues such as gambling addiction, helping those in need by providing them with the right channels and resources.

General Information

Company: Ladbrokes

Owner: John Kelly (Chairman), Jim Mullen CEO

Headquarters: London

Customer Care

Working Hours: 24/7

Channels: Telephone, Email, Live Chat

Supported Languages: English, French, German, Spanish, Swedish

Contact details:


Min.Bet:  £0.10

Bet Limits: Rules Apply

Odds: Excellent odds across all sports


Services – Pre-match, In-Play, Live Casino, Live Streaming, Bet Exchange, Cash Out, Bet Builder, Custom Odds

Unrestricted countries: Andorra, Argentina, Australia, Azerbaijan, Barbados, Belgium, Brazil, British Virgin Islands, Cambodia, Cayman Islands, Colombia, Cocos Islands, Costa Rica, Ecuador, Falkland Islands, Germany, Ghana, Gibraltar, India, Iraq, Ireland, Lebanon, Malta, Mauritius, Mexico, Netherlands, New Zealand, Niger, Nigeria, Panama, Spain, Sweden, Tanzania, Trinidad&Tobago, United Kingdom, Venezuela. 

Supported Platforms: PC, tablet, mobile

Mobile App: Yes

Common misspellings: ladbroke, ladbrokes free play, ladbrokes website

Alexa Global Rank: 1,600

Markets Covered

American Football, Basketball, Baseball, Badminton, Esports, Hockey, Football, Golf, Tennis, Table Tennis, Horse Racing, Greyhounds, Formula 1, Rugby, Moto Sports, Snooker, Netball, Handball, UFC, Virtual Sports, Volleyball, Politics, Financial markets, Music, Movies, TV Shows.