888 Sport

Test the quality of 888 Sport’s products today and secure a £30 free bet!

Who are 888 Sport?

Using 888 Sport’s rise to the top to teach marketing principles and strategy would not be such a bad idea. The speed with which they have managed to assemble the pieces together is truly remarkable. Founded in 2008, purely as an online platform, the company took a little less than a decade to earn a bulky following and cement a place among the big bookmakers.

Such quick success can only be driven by a clear understanding of internet technology and stellar marketing know-how and creativity, which, for 888, has included sponsoring a few big sports clubs and famous people. 

888 Sport offer well-rounded products across the board, including pre-game and live betting, casino, poker and bingo. They have three main online betting departments, each with an independent website, 888 poker, 888 casino, and 888 sports. This review will provide insights on the latter.

How to set up and account and claim your welcome bonus

To register at 888 Sport, you need to reside in a country where 888 operates legally. That said, here’s a list of the steps you need to perform to open an account:

1. Visit

2. Click on the ‘Join’ button

3. Enter your name, country of residence, e-mail and birth date.

4. Create your username and password and set your security question.

5. Type in your address and mobile number and select your currency.

6. Click ‘Register’ and you are good to go!

You are free to claim your £30 in free bets, by either hitting on the promo link on their website or entering the promo code 30FB. 

888 Sport Promotions

When 888 Sport first started in the field, their generous promotions caused quite a stir. Well, this may have been just a strategy to pierce through the initial of the market as their approach to customers in the United States today demonstrates. It is not that they have stopped offering lucrative promotions elsewhere, it’s just that the focus of their generosity has shifted towards other departments or markets. Most punters, however, would agree that even by today’s standards, 888’s promotions are pretty good.

To gain an understanding of how the company treats its new and engaged members, take a look at their current active promotions:

1. £5 Free Bet – Once a day, won bets on any sports with odds higher than 5.00 automatically get you £5 worth of free bets.

2. 888 Specials – 888 offers price enhancements on combined-markets bets.

3. American Acca – For the US audience, 888 promised to refund on narrowly missed multiples. 

4. £1200 Casino Bonus – 888 Casino’s promotions are quite lucrative if that’s your thing. For, making bets during a specific time of the day qualifies you to get a bonus card, which you can then use to get a chance to with up to £1200.

5. Welcome Offer – Every first bet of £10 or more automatically wins £30 in free bets.

6. Champions League Free Bets – Bets totalling £20 on odds above 2.0 bring you a £5 Free Bet.

7. 100% return on first deposit – Make a first deposit of £100 and get £100 in free bets.

888 Sport has an effective promotions programme that consists of daily/weekly/monthly offers. Here is a list of promo codes that will get you started: LIVE30, 888POKER, LADIES60, and 888GAMES12.

To stay on top and not miss a great opportunity with them, you need to check their promotions page regularly.

How 888 started

888 Holdings, 888 Sport’s parent company, may have been registered in 2004, but its foundations were laid several years earlier. Their true beginnings are dated back to 1997 when two sets of brothers from Israel founded Virtual Holdings Limited.

Over the next five years, the company grew substantially, mainly thanks to the support of orbiting sister companies and moving operations from the British Virgin Islands to Gibraltar. The company had already gained a good standing by the time it was listed on the London Stock Exchange, but it was not until 2008 when the final brick was laid with the addition of a sportsbook. 

Thanks to several fruitful marketing campaigns, 888 expanded exponentially in the following decade. Today, they are recognised as the third-largest operator of online gambling services and are one of the few non-US bookmakers who are actively laying the ground for the development of the industry in the United States.

Website Usability

  • No clutter
  • Dark theme and big font size
  • Feature-rich
  • Uses Flash

888 have specialised websites for their poker, casino and sportsbook sections. Each is designed to fulfil their users’ specific needs and, as a result, are completely devoid of clutter.

The 888 Sport website packs a big info punch. The company have opted for a dark theme, which is easy on the eyes. The font size is not as small as in some other bookies’ sites, and this helps further to process the information on the screen faster. However, as good as everything looks, we must note that the website has a few flash features that slow down its loading speed. This might be a slight annoyance when you are in a hurry to catch a starting game. It is definitely something 888 need to improve in the future.

On the flip side, the 888 Sport blog must be commended for being both informative and entertaining. For punters who wish to explore the ground before placing a bet, it is the perfect place to start.

Sports Markets Coverage

With 31 main markets, hundreds of small-scale ones and thousands of events per week, 888’s sportsbook is a major go-to place for bettors.

It’s not surprising that King Football rules here too, with platform bettors given the chance to extract winnings not only from first and second leagues from all around Europe but also from leading leagues in countries like Qatar, Japan, South Africa, and Peru.

And 888 might benefit from covering a horse race or two more, they really outdo themselves with ice hockey. Lovers of the sport can dive into many premier divisions and sub-divisions form around the world. The circle is completed by sports like badminton, surfing, chess and even floorball. 

Yes, 888 ranks in the top five for variety offered, but it is the blend of variety and depth of this bookie that seals the deal.

888 Sport Features

Live Betting – Placing bets in live games has never been easier with 888 Sport. Their in-play platform offers a good pack of tools to help all bets succeed.

Bet Builder – With the 888 Bet Builder tool, punters can piece together bets consisting of multiple markets. For example, you can place a single bet on Arsenal to win, score 2+ goals, and lose at half-time.

Action Heat Map – Punters can draw conclusions about the spirit of the game from a unique, live action heat map feature found in the event’s dedicated page.

Live Streaming – 888 Sport offer customers a live streaming service to complement their live betting experience. However, it must be noted that some of the streams are a bit delayed. This needs to be taken into account when managing your bets.

Cash Out – This tool allows punters to prematurely end their bets in live mode to prevent losses or secure wins.

Poker – 888 are among the leaders in online poker. They offer this service via their website.

Casino – For casino lovers, 888 offers a separate service with a rich assortment of games, slots, table and card games. 

In-Play Betting

888 Sport has a live section with daily events to bet on in-play. Football is the most popular choice on the website. The dedicated pages of the events are packed with supporting information like attacks, a live action heat map, dangerous attacks, corners, commentary and statistics about performance. 

There’s also eSports, where enthusiastic bettors can extract value from popular games such as League of Legends and CS: GO. 

For the more traditional tastes, 888 Sports takes bets on the most important racing events in the calendar, like The Grand National and Cheltenham, as well as many smaller ones scattered over the year. And, yes, there are better betting options for this sport if you do your research, but the promotions and odds that tag along at 888 are not to be overlooked.

In general, 888 Sport has a mammoth range of markets, and, as a result, is quickly climbing the in-play provider ladder. Whether you are the recreational live bettor who simply seeks to spice up the thrill of a match or one with a well-thought-out plan, you will find 888 Sport equally satisfying.

888 Sports Odds

On average, the odds at 888 Sport are well suited for small- to mid-range bets. Most markets receive decent enough odds to offer the recreation punter a good time. But there are also exceptions worth exploring. Horse and greyhound racing, ice hockey, rugby and some other niche disciplines, like eSports, get preferential treatment and have odds that are very competitive for the market.  There are plenty of opportunities on both sides of the fence – small and big bets – to make both the casual and experienced bettor feel at home at 888 Sport.  

Deposit and Withdrawal

Punters can add funds to their 888 Sport account via a cannonade of payment methods. 888 Sport have kind of covered all angles on that. Deposits can be made through:

  • Debit/credit cards 
  • PayPal
  • Neteller
  • Skrill 
  • MuchBetter
  • Trustly
  • ecoPayZ 
  • iDebit 
  • INTERAC Online 
  • Bank wires 

With so many options on the table, this bookie beats even Bet365. Although we must note that they have failed to provide cheques. But who works with cheques today, anyway. 

The minimum deposit is usually £10, with the time it takes to process the payment varying from instantly to a couple of days in the cases where in-between entities are involved. 888 Sport does not charge fees to process deposits and withdrawals. To withdraw, punters can use any of the above-mentioned ways.

Security and Licences

Is it safe to play on 888 Sport?

888 are licenced to distribute gambling services in several countries. Alongside their permits, they are tied to the responsibility of doing so in a fair manner, which also means that they have to have a very good and legal reason not to pay out a won bet. So far, they have not been involved in any controversies related to this. 

In addition, 888 Holdings owns an in-house security company, Cassava Enterprises, which is responsible for protecting theirs and their customers’ sensitive data. 

888 Sport cooperates with all the major bodies, like Responsible Gambling, GamAware, and others, to root out the threat of gambling addiction for its customers. 

Overall, there’s nothing that leads us to believe that this operator is unsafe. On the contrary, 888 Sports holds an unspoiled reputation in terms of security and trustworthiness.

General Information

Company: 888 Holdings

Owner: Richard Kilsby (Chairman)

Headquarters: Gibraltar

Customer Care

Working Hours: 24/7

Channels: Account Message, Email, Live Chat, Twitter

Supported Languages: English, Arabic, Dannish, Finnish, German, Italian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai

Contact details:   


Min.Bet:  £0.10

Bet Limits: Rules Apply

Odds: Excellent odds across all sports


Services – Cash Out, Live Streaming,

Unrestricted countries: Andorra, Argentina, Australia, Azerbaijan, Barbados, Belgium, Brazil, British Virgin Islands, Cambodia, Cayman Islands, Colombia, Cocos Islands, Costa Rica, Ecuador, Falkland Islands, Germany, Ghana, Gibraltar, India, Iraq, Ireland, Lebanon, Malta, Mauritius, Mexico, Netherlands, New Zealand, Niger, Nigeria, Panama, Spain, Sweden, Tanzania, Trinidad&Tobago, United Kingdom, Venezuela. 

Supported Platforms: PC, tablet, mobile

Mobile App: Yes

Common misspellings: 888bet, 888spoet

Alexa Global Rank: 52,000

Markets Covered

American Football, Athletics, Australian Football, Bandy, Basketball, Baseball, Chess, Cricket, Cycling, Darts, Floorball, Formula 1, Futsal, Moto GP, Gold, Gaelic Hurling, Handball, Greyhounds, Horse Racing, Ice Hockey, MMA, Politics, Olympic Games, Politics, Rugby, Snooker, Surfing, TV, Tennis, Volleyball.